HBO’s release strategies for their flagship series have always been carefully planned, and the one-two punch of the first two episodes of True Detective’s new season is no exception. The hooks were in after the first episode, “The Great War and Modern Memory,” but the character depth provided by “Kiss Tomorrow Goodbye” all but guarantees a return audience next week. The eight episode season will take us to the end of February, when the hype train for April’s Game of Thrones will be full steam ahead. And then, though there’s no official release date, look for HBO’s Watchmen to premiere right around the end of Thrones.

The premiere placement of “Kiss Tomorrow Goodbye” was smart on another level, though, because it got to the heart of what made ‘Tec great in the first place. Both episodes unfurled a twisty and time-jumpy mystery, but “Goodbye” had a particular focus on family that heightened investment in the whole affair. Complicated family dynamics are what the first season had and what the second season lacked, and the characters of this third season — Hays and the Purcell Family for sure, but even “minor” characters like Woodard — are better for having to balance a home life with their work.

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