Grantland’s Chris Ryan makes a great point here about the way in which the James Bond franchise has changed, for better or worse, to not only gel with modern viewers but to fit the current model of blockbuster franchising. It was always the case that each 007 flick was a standalone film, made even more explicit with those little “James Bond will return” tags at the end. These are installments, and if this particular one stinks then we still have the next one to look forward to or the previous one to rewatch. If you want to jump in on a random one (like, say, Never Say Never Again — wait, bad example), that’s no problem. You won’t miss a step.
Ryan’s point is that all of that has changed now, as the Spectre trailer makes fairly heavy reference to Skyfall and even to Quantum of Solace and Casino Royale. This is continuity as Bond has never known, and Ryan further posits that the filmmaker might be the one who mainly benefits from such a thing — Spectre now seems “more important” than Skyfall (whatever that might mean) just by virtue of being a continuation of the story. Who wouldn’t rather direct “the Bond movie that the last few have been leading up to” over “the next Bond film in a string of other Bond films”?