I have a kind of casual self-imposed policy of watching movies from the Marvel Cinematic Universe only once. Sometimes this works out beautifully, as in the case of, say, Thor: The Dark World, which I’m not sure I could sit through again without fast-forwarding to the parts with Tom Hiddleston. Other times I have a temptation to go back and watch a previous entry, usually on the eve of a new entry like Avengers: Age of Ultron. This policy is in effect partly because a good chunk of the MCU films are like The Dark World — sloppy, boring, noncommittal — and a second viewing only highlights these qualities. What do I do, then, if I need me my Thor fix now? I go read a Thor comic.
The real experiment afoot here is one that will fail, but one I hope for anyway: if the longevity of the MCU is the thing the MCU-makers are actually striving for, rather than that rusty and outdated model of making one good movie after another, then can I find a way to emphasize that? Can I enjoy the good and forget the bad and then return to the whole thing as one whole thing, years later, and really feel that longevity in the good and the bad?
Motion State Review 